IAMBAG - a social and eco-responsible initiative

Discover the collection!

You are very aware of environmental issues…

You love original accessories, one of a kind pieces are your obsession…

then IAMBAG is made for you!

About the project

The background

The past few years, the Luxembourg City Tourist Office (LCTO) has organised a number of events in the heart of Luxembourg City during the summer months.

To increase visibility, these events had to be advertised in a way to grab visitors’ attention. Promotional banners, created and placed in various locations by the agency Repères Communication, were used to attract large crowds while also helping visitors navigate their way around the venue.

After the events,a huge pile of dismantled banners was left … so what to do with them? We had to come up with a solution to repurpose the promotional material.